Faiza Naturals brought something different to The League in Downtown Los Angeles. Not hype. Not gimmicks. Just real, beautiful work. The brand showed a rare amethyst cathedral geode known as “The Gateway to Heaven,” and it immediately became the center of the installation.
The piece came out of Brazil’s Rio de Grande do Sul mine after a hurricane hit the region earlier this year opening the ground enough for miners to find it. They named it on sight. Deep purple. Thick formation. Sharp edges. Clean symmetry. The kind of shape you don’t see often.
Founder Shayer Aziz handpicked the piece himself. He verified everything on site, watched it get packed, and flew out to bring it home. It even had its own seat on the plane. If you saw it in person, that part wouldn’t surprise you.
Aziz started Faiza Naturals after leaving the pharmaceutical world. He wasn’t chasing trends. He wanted to build something that made people feel good in the same way good art does. “These aren’t superstitions,” he said. “It’s like having a nice painting in your office. Or wearing a suit that fits right. Or putting a photo of your family on your desk. It puts your mind in a better place.”
He talked about a customer in the auto industry who bought one of their geodes. The man kept it on his desk and said it helped him stay focused during heavy sales calls. He ended up breaking his personal sales record that month. He came back for more pieces after that.
Throughout the night, the Faiza Naturals installation turned into its own small destination. It wasn’t loud or trying to be the center of the event. It just sat there, clean and intentional, and people drifted toward it. Justin Bieber casually stopped by and took a look before moving on. Amber Rose stepped in and actually shopped with Aziz, spending time admiring the pieces the same way you’d expect someone to interact with real art.
That’s the lane Faiza Naturals sits in. These crystals aren’t props or trends. They’re natural works of art. Heavy. Sharp. Dark. Real. They change the feel of a room the moment they enter it.
At The League, the Gateway to Heaven didn’t come off like product placement. It felt like something meant to be displayed. Something meant to live in an office, a gallery, or a home where people actually appreciate shape and presence.
Faiza Naturals is building its identity around that idea. No theatrics. No fantasy. Just rare pieces of the earth presented with care. And when the work is this strong, it speaks for itself.
