In a recent episode of Shirley Ju's podcast "Shirley’s Temple," Desto Dubb, founder of Awful Lot of Cough Syrup Clothing, shared insights into the financial intricacies of running a creative business. Notably, Desto revealed that his company incurs approximately $180K in overhead costs each month, alongside $100K in monthly expenses. This substantial financial commitment underscores a crucial reality for anyone in the creative field: to succeed, you often need to invest significantly in your craft.

Desto’s discussion, which took place with well-respected and accomplished culture journalist Shirley Ju, covered key aspects of his business, including team structure and the company’s origins. With a workforce of around 30 employees, of which 6 are on payroll, Desto emphasizes that his growth strategy is centered on continual reinvestment into the brand. 

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During the conversation, Desto highlighted the philosophy that it “costs money to make money.” His company's financial obligations include approximately $100K every three months in sales tax alone. This reality serves as a reminder for aspiring creatives: the path to success often requires a willingness to spend, which separates serious professionals from those who treat their craft as a mere hobby.

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The recent viral discussion surrounding Lil Yachty’s comments on Shannon Sharpe’s “Club Shay Shay” podcast about his own $100K monthly overhead further emphasizes this point. Many individuals aspiring to work in the arts may not fully grasp the financial investments necessary to cultivate a sustainable career. The most successful creatives understand the importance of dedicating funds toward their brands and artistry.

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In essence, Desto Dubb’s story and insights highlight a critical lesson for anyone in the creative sector: to thrive in a competitive environment, you must be prepared to spend money to make money. This mindset is essential for those looking to turn their creative pursuits into successful business ventures.

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