Justin Bieber stepped onto the hardwood at The League this week, held at SRGN Studios in Los Angeles — and this time he wasn’t hitting the stage as a headliner, he was hitting the court as a player.
For those who don’t know, The League has quickly become one of the most unique cultural mashups in L.A. It’s basketball, but it also functions as a hot event for influencers, streamers, athletes, and entertainment industry insiders. Streetwear designers and businesses sponsor squads, with fans crowding the sidelines like it’s a fashion week after-party. While the night hinges on competition, it also serves as a rolling showcase of music, fashion, lifestyle, and athletics.
According to The League’s Allen G, the curated atmosphere and the collision of so many cultures within Los Angeles’ entertainment scene is exactly the point. “We just want to keep growing, keep bringing different brands to integrate sports and fashion and culture in one,” he said. “This is a hell of a basketball tournament, and having every type of different community here helping out... we love it.”
Bieber came repping SKLYRK, his clothing brand, which now doubles as a team in The League. His SKLYRK squad defeated Nahmias and walked away with more than just an advancement in the tournament bracket. A victory at The League has become more than just a win — it’s a flex in L.A.’s creative scene.
The vibe inside SRGN Studios was electric: designers, fans, and music heads mixing shoulder-to-shoulder, phones out, catching every play. Bieber’s presence only amplified what The League already does best — blurring the lines between sports and culture until it feels like one continuous show.
SKLYRK’s W proved the brand has legs beyond clothing drops, giving Bieber another lane to expand his world. On stage, in fashion, or now on the court with The League, he’s making sure SKLYRK is more than just a clothing brand. Catch the rest of the tournament on The League’s socials and stream it on Twitch.
