The Annual Unruly Halloween Party took over L.A. this weekend and easily lived up to its name. The notoriously exclusive event including Loud Luxury, Miguel, and Juicy J, who all hit the stage, giving the invite-only crowd one of the biggest and wildest nights in L.A. this year. Held at CBS Studios, the annual event from Unruly Agency pulled in more than 2,000 people inside, with thousands more trying to get in.
The setup looked like a movie. Fog machines, flashing lights, full horror-themed sets, and even the staff was in costume as zombies. Unruly Agency and Memehouse transformed the space, honing in on the Halloween theme so it felt more like a movie set than a party venue. Costumes were all-out and incredible, with influencers, models, and artists showing up in full force — cameras everywhere catching every look. TMZ and Getty caught some of the best costumes as people filed in, re-enforcing how 'visible' the whole night was.
Inside, the crowd packed around the main stage for performances that ran late into the night, including sets from Massuma, Loud Luxury, and more. Miguel graced the stage, performing a set of his many hits including work from his new album, CAOS, while the legendary Juicy J brought the whole house to their feat with an amazing slew of classics. Between sets, people wandered through VIP lounges stocked with champagne, lobster, caviar, and more luxury accoutrements associated with L.A.'s mythical party scene.
For the influencer and creator crowd, Unruly is the Halloween party to hit. It’s less about shock value and more about being seen. Every year it turns into a massive content hub with thousands of clips, posts, and recap videos that flood social feeds for up to a week.
The event balances chaos and control perfectly, meaning it’s loud, wild, and full of spectacle, but it’s also planned to the last detail so every shot looks good. When you strip it down, it’s another example of how L.A. blends nightlife, fashion, and internet culture into one space. Big names perform, people dress to impress, and the rest of the city watches it all happen online. See you next year, Unruly!
